My story

I began in a busy agency press office, where the job was to know every desk, every deadline and every editor's taste. That grounding never left me: good public relations is less about volume and more about knowing precisely who needs to hear something, and when.

Since going independent I've worked with founders, cultural institutions and small teams building something carefully. I write the narrative, shape the press strategy, prepare the people who speak, and stay close through the moments that matter — launches, funding news, and the occasional difficult week.

My approach is quiet and specific. I'd rather earn four pieces of coverage that genuinely change how a brand is understood than forty that nobody remembers.