Portfolio

Work that earned its coverage

Press — Atelier Noir — 2025

A quiet label, loudly covered

A twelve-week editorial push that moved an independent atelier from local favorite to nationally covered name, built on long-lead pitching and a tightly held story.

24 placements across print and digital
Two national feature interviews
Waitlist grew 3.4× in one season

Launch — Maison Lumen — 2024

Launching a house, not a product

An intimate press dinner and staged embargo strategy that introduced a new hospitality brand to the people who set the agenda before it opened its doors.

Fully booked opening month
38 attending editors and buyers
Featured in three city guides

Media — Northline Group — 2024

Getting the founder ready for the room

Message architecture, spokesperson training and crisis rehearsal for a leadership team stepping into national broadcast for the first time.

11 broadcast and podcast appearances
Message discipline held through funding news
Zero off-narrative headlines

Digital — Field Notes Co. — 2023

An owned channel worth reading

Rebuilding a brand's digital voice: editorial calendar, creator partnerships and a newsletter that earned its place in the inbox.

Engagement up 210% year on year
9 creator partnerships delivered
Newsletter open rate held at 48%